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eMail Marketing
Email marketing is a powerful technology that can bring in sales,
improve your online presence and begin a dialogue with your consumer. Unfortunately, it also leaves
lots of room for abuse, so it's imortant that whomever does your email marketing adhere to strict guidelines
to avoid getting marked as a spammer and exiled to the bulk email file.
The guidelines we follow at V1 are the following:
Say no to Spam
and
collect your email addresses in a responsible manner
If you need to build a permission-based email list, build one and grow it on your own. Never buy or rent a list or scrape email addresses of Websites. If you do, you’ll be marked as a spammer before you can even say CAN-SPAM Act.
Make it easy for customers to contact you
in your customer emails, and make absolutely certain that their replies go to an email box you check frequently. Think of your email or newsletter as the first contact in your overall sales campaign. If you want customers to open their wallets and buy your products, make certain they have an easy way to reach you so you can answer their questions.
Always include a link to your website
in your emails. We've seen many email marketers forget this very basic concept and end up sending an email marketing campaign with no link back to their Website. Don’t make this mistake. Make it easy for customers to come back to your site and view your products or services.
Write honest, crisp email copy
Think hard about what you want your email to say and write it accordingly. Remember that one of the best ways to build customer trust is to tell the truth in your copy. Don’t promise something you can’t deliver, just be honest about what you’re selling and offering. Also, make your email marketing copy crisp and clean. Email marketing copy should be easy and interesting to read. If you throw together some copy and it’s too long or not compelling, customers will open your email, skim it, and dump it in their online trash can.
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